JACK RUBIN, CO-CEO (PURDY & FIGG)

"MKJ Ignite have found us some top quality talent. They take time to screen and vet candidates meaning we only see the very best candidates in the process. This saves us time and ultimately leads to better hires. There is no doubt they have significantly contributed to our ability to grow at pace and I am thankful for our work together."

Purdy & Figg history

Back in 2018, NHS nurse Purdy Rubin and horticulturalist Charlotte Figg decided to make cleaning products they'd actually feel good using – both for themselves and for the environment.

Charlie and Jack, the duo, teamed up with chemist Dr Anna Slastanova.

The partnership enabled the development of a range of natural, beautifully-scented and refillable cleaning products that could stand up against the ‘big guns’.

They launched their hero product, Counter Clean, at the beginning of 2022 and haven’t looked back since.

How MKJ helped

Mkj Ignite were introduced to the team at Purdy & Figg by Dan Pope (host of The Hungry Podcast, who we sponsor).

The MKJ Ignite team met with Jack & Charlie to discuss the Purdy & Figg growth vision. We mapped out a hiring plan which we were delighted to support with.

Since the start of our partnership in the summer of 2023, we’ve helped the Purdy & Figg team with several marketing, supply chain, and operations hires.

There are still ongoing vacancies and we’re convinced Purdy & Figg are going to dominate the sustainable cleaning space for years to come – they’re easily one of the fastest growing D2C brands we’ve ever worked with!